HR…more like PR
If HR is a well known commodity in your organization, then you probably don’t need to read this…although maybe you’ll have some good suggestions.
Otherwise…
How do you promote your Recruiting/HR Team Internally??
It brings up more questions than answers in my mind.
Depending on your company culture, HR may still be seen as the workplace equivalent of going to the principal’s office. So then it’s up to us as HR professionals to promote all of our strategic efforts, to get out in front of the office and be seen as a positive contributor to our organization’s success. Right?!
Sure, we do this with our HR Management and/or VP’s, but do your worker bees really get it?
I’m sure the ones who know think they’d like to work in HR one day – maybe they’re getting advanced degrees or certificates in HR – they know what we’re capable of, what our days look like etc. The rest of them still have no idea.
How then, do you build up the internal respect, and more importantly succession planning for your department within your company? How do you brand ( or re-brand in some cases) your HR department as a valuable business partner and potential career path? How can you build a viable internal pipeline?
So far what I’ve come up with is this:
-HR needs to be visible, part of which is being approachable and seen as useful in the eyes of the average employee
-HR needs to self promote the hell out of their accomplishments!!!
-Recruiting teams can spend more face time with hiring managers, and on the floor with the worker bees (I’m on the fence with this)
-Communication will be key in achieving any sort of spur in recognition (goes along with self promotion)
Random Ideas on how to do this:
-create a dynamic site on your intranet that highlights some of your current efforts.
-use different types of media to showcase your efforts – podcasts, videos, pictures of recruiting events
-create an HR blog to discuss relevant workplace issues, allow employees a place to vent, and (again) highlight some of your efforts
In short, as HR pros, we need to get out there, we need to become the “go to” people and be shameless about what we’re doing, and why we’re doing it. We’re charged with maintaining order, contributing positively to company culture, recruiting and retaining the best and the brightest, so let’s tell everyone that!
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